Hello,

here’s where you can login to the Instant Press Releases Site.

Below is a list of the best free resources for writing great copy online. Remember – press releases need to look and feel like news, but they also need to grab attention and be interesting – and that’s what copywriting is all about.

10 Sure-Fire Headline Formulas That Work

Welcome to Gary’s Arsenal –  (The Bullet Archive)

109 Ways to Make Your Business Irresistible to the Media

The Gary Halbert Letter

Scientific Advertising – the original guide from the Godfather of Direct Response Marketing
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Download your Quick Reference Guide
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Award Announcement

Where to use: Use this template for any award that you company has been awarded.  This is also a relevant template when you gain accreditation for something or are allowed to use some kind of crest e.g. Google Adwords certification.  This template allows you to tell the press about some aspect that has been awarded to your company.

Event Announcement

Where to use: Often companies launching products or trying to create a ‘buzz’ will use events to promote themselves.  This template can be used to promote the event via a press release.  Events could range from an exhibition you have a stall at, a training event or anything where there is a time and place for a meeting of people to talk about your product.

Grand Opening

Where to use: If you are opening a restaurant or even a new office then you should use a press release to get the word out. This press release template helps you capture all the information that a journalist or online reader will need to know about your opening.

New Business Partnership

Where to use:  We often partner with different companies or people to work on different projects, yet most of the time we keep quiet about it when it is a great opportunity to tell the world more about you and your new partner.  Do not waste the opportunity to create a bit of buzz about a collaboration.

New Hire Announcement

Where to use: Even if your company has only one employee you can use this template to distribute online some information about yourself or your new team member.  It’s nice bit a relevant news that allows researchers to find out more about you.

New Location

Where to use: If you have a new business premises or work location then make sure your customer know where you are.  Try and let people know why you are moving and how its better for them.

New Website Launch

Where to use: Lots of companies launch new web properties all the time and this quick template can help you craft a press release about it in seconds.  You can also use this template to introduce a new website feature.

Sale Promotion

Where to use: If you are having a promotion use this template to craft a press release that can quickly convey the key points to the potential customer.  This can be part of a bigger campaign or something on its own.  Be aware though that lots of press release sites are wary of just publishing promotions - so this is a good one to use with one of your bonuses on www.freepressreleases.co.uk in order to get past the review team.

Survey Results Announcement

Where to use: Using a survey is a tried and test PR technique.  It’s also great for SEO too as you can ask people to fill in the survey getting back links in the process, then publish the survey results getting more back links from people pointing out the results.  This press release template helps get the word out.

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Hi guys,

so glad you made it this far. Your title is what makes or breaks your press release. Every reader skims down the page, reading the titles. It’s only if your title catches their attention that they’re going to read your press release.

So I analysed what things you can put in your titles to:

1. Get published
2. Get visitors to read your press release and come to your site.

The strange thing is that there are some words that help you get published, but prevent you getting visitors, and vice versa. But I did find some simple things you can do to your title that get you published and get you visitors. Want to know what they are? Just watch the video above to find out.

And if you’ve got any comments or questions, have your say in the section below – look forwards to hearing what you think!

cheers
Mark

Download Free Press Release Report

Hello,
so glad you made it this far. What you’ve just learned has been discovered by analysing over 130,000 press releases from the last 5 years. If you look around, there’s many different views on what the best day is. What I’ve just shared with you now though comes from looking at the facts, and seeing what works.

And there’s certainly more of this to come. Stay tuned, and let me know if you have any questions in the comments section below.

- Mark